Todo was started with the belief that parenthood is a beautiful, joyful journey—though let’s be honest, it comes with its moments of chaos. From sleepless nights to endless diaper changes, we know that being a parent isn’t always rosy. But through all the craziness, it’s also filled with love, laughter, and memories that make it all worth it.

As a women-owned business, we get it because we’ve been there ourselves. Our founders, who are moms too, have experienced the highs and lows of raising little ones. They know how hard it can be to find baby clothes that are not only cute and comfortable but also affordable. That’s why they created Todo—to give parents a place where they can easily find high-quality, stylish babywear and other essentials at budget-friendly prices.